LĂST THE LABEL
Role: Art Director & Designer,
Production & Photography,
Post-production editor
-
Cinematography: Trung Nguyen
Assistant: Linh Bui, Tuan Dang
LĂST THE LABEL
Role: Art Director & Designer,
Production & Photography,
Post-production editor
-
Cinematography: Trung Nguyen
Assistant: Linh Bui, Tuan Dang
‘lăst’ - an attempt of wordplay between the word "lust" and its pronounciation /ləst/ that phonetically sounds like an 'ă' in Vietnamese. The name can be both represented and stylized as lust or last, but registered as "last.thelabel."
'lăst the label' is a lifestyle brand with products consisting of women's apparel, accessories and beyond. The brand’s goal is to bring out the hidden charm and instinct of a woman without being constrained by social standards. My role was to create a versatile yet consistent visual guideline for all of lăst products, as well as to build a sophisticated direction for the brand to prosper.
"At lăst, we strive to bring out the hidden charm and instinct of a woman without being constrained by social standards. Our products are bold enough to turn heads, yet soft enough to emphasize the femininity of a woman.
There's always room to express your individuality with us."
"At lăst, we strive to bring out the hidden charm and instinct of a woman without being constrained by social standards. Our products are bold enough to turn heads, yet soft enough to emphasize the femininity of a woman.
There's always room to express your individuality with us."
"At lăst, we strive to bring out the hidden charm and instinct of a woman without being constrained by social standards. Our products are bold enough to turn heads, yet soft enough to emphasize the femininity of a woman.
There's always room to express your individuality with us."
"At lăst, we strive to bring out the hidden charm and instinct of a woman without being constrained by social standards.
Our products are bold enough to turn heads, yet soft enough to emphasize the femininity of a woman.
There's always room to express your individuality with us."
"At lăst, we strive to bring out the hidden charm and instinct of a woman without being constrained by social standards. Our products are bold enough to turn heads, yet soft enough to emphasize the femininity of a woman.
There's always room to express your individuality with us."
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Ready To Check Out ?
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Ready To Check Out ?
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Ready To
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🥳 SAY HELLO —————
🥳 SAY HELLO 🥳
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🥳 SAY HELLO 🥳
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SAY HELLO
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SAY HELLO
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🤩 BE MY FRIEND —————
🤩 BE MY FRIEND 🤩
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🤩 BE MY FRIEND 🤩
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BE MY FRIEND
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BE MY FRIEND
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