GARDENING ENCYCLOPEDIA
Brand: CountryLiving.com
Role: Art Direction, Graphics, Motion
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Creative Director: Nick Neubeck
Art Director: Katja Cho
Gardening Encyclopedia is a CountryLiving.com's visual gallery consists of long form articles focusing on gardening facts, i.e how to grow and take care of plants and flowers. My role was to develop a consistent visual guide for the package, including the layout for landing page and all the articles. The challenge was to have an eye-catching and modern approach without taking away the organic and friendly feeling of CountryLiving.com. I created all the visual elements including the iconography, illustrations and animations.
The series is live here.



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