A series of passion projects, often are warming-ups and practices that happened during my spare time or in between freelancing projects.

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01 / PHANTONE PROJECT

PHANTONE is a self-initated doodling project. I started this as a drawing "homework", which I allowed myself about 30 minutes everyday to create a phantone card based on the format of the PMS color chips. The goal is to draw everyday, similar to the 30 days drawing challenge but with laxer disciplines.

Phantone is a non-commercial project and can be viewed on my personal instagram.

02/ WHIPPED CULTURE PROJECT

Role: Co-founder / Art Direction

Copywriter: Linh Bui

Whipped culture is a personal project currently in progress and expected to launch in 2020.

INTENTION

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Whipped Culture was formed in 2019, initially developed as a conjunctional project with our partner brand, lăst the label. Presenting a livelier version of the original lăst girl, Whipped Culture focuses on using bold, colorful designs to emphasize the adorable nature and quirkiness of feminity.

INTENTION

-

Whipped Culture was formed in 2019, initially developed as a conjunctional project with our partner brand, lăst the label. Presenting a livelier version of the original lăst girl, Whipped Culture focuses on using bold, colorful designs to emphasize the adorable nature and quirkiness of feminity.

MISSION

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The goal is to have a cohesive brand culture that consistent among all of our products. Like our name, we want to create a 'culture' of honoring feminity, an inclusive community full of loving youths who enjoy living life to the fullest. By allowing people to show their identity through our highly expressive products, we strive to create a safe loving space, not just a brand.

INSIGHT

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Whipped Culture is a vision that I have focused on for a long time, which resulted in my personal style directly reflected on the design system, but not too biased to take away the appealing aspect of protential product lines. I developed a system that is balanced between a sweet, eye-catching palette and a hint of boldness is the perfect statement for the brand.

03 / ALBUM ARTS

Personal collection of weekly visual arts inspired by the music and artists I listen to daily. Music has always played a critical role in my creative process, which motivates me to try conceptualize the feeling that good music gives.

*This project is totally non-commercial and 100% for personal recreation.